How to register for Rednote(Xiaohongshu)

One of the biggest developments in Chinese travel social media since the pandemic has been Rednote(xiǎo hóng shū). Now, 80% of travelers use it to find tips before traveling, and travelers are even more likely to use Xiaohongshu to find outbound travel information than to search on Ctrip. Getting a personal account on Xiaohongshu is easy, and you can follow the tips below to register for Rednote.

How to register for a Rednote（Xiaohongshu） account

Step 1

Download and install Xiaohongshu on the Apple App Store or Google Play. This is your first step to register for Rednote.

Step 2

Log in via your QQ, phone number, Weibo, or Apple ID. We recommend you use your phone number to ensure a smooth registration for your Rednote account.

Step 3

Select your country and fill in your phone number. You will receive a message with a verification code, finalizing your steps to register for Rednote.

Step 4

Select your gender, age, and interests. The area of ​​interest you choose will determine the initial positioning of your account, so we recommend you choose an area related to your brand during the registration for Rednote.

Step 5

Your personal account has been successfully registered and you can start browsing RedNotes. Enjoy your time as you register for Rednote!

What is XiaoHongShu

Xiaohongshu (小红书) is a Chinese social media and e-commerce platform where users can share lifestyle content, shopping experiences, reviews, and recommendations through photos, videos, live broadcasts, and more. Content on Xiaohongshu (小红书) covers topics such as cosmetics, beauty, fashion, food, travel, entertainment, fitness, childcare, and more.

Described as the Instagram of China, XiaoHongShu (小红书) or “Little Red Book” is a social media and e-commerce platform. On Xiaohongshu, users can share lifestyle, shopping experiences, and creative content using a variety of formats, including photos, text, videos, and live broadcasts.

Content on Xiaohongshu ranges from cosmetics and beauty to fashion, food, travel, entertainment, fitness, childcare, and more. The platform’s social features also serve as a way for users to discover new brands. Xiaohongshu also includes an in-app shopping feature for users to browse, search, and purchase products.